The guys head northeast into Siberia to reach the coldest inhabited place on earth: the Pole of Cold. Along the way, the word of Scott and Justin’s journey travels and they become local news celebrities. They visit a permanent circus, take part in the Festival of Cold, answer questions at local press conferences and end up judging a quirky beauty contest in Yakutsk. Riding reindeer for the rest of the trek, they camp in the snow before hitting the Pole of Cold.